Tuesday, February 8, 2011

Rodarte's Short Film with Elle Fanning


Click here to watch Rodarte's Short Film

I'm really starting to enjoy the concept of fashion in film. It first started when I watched the movie "Starz Inside: Fashion in Film" on Netflix. This brought to light the idea of branding using emotional connections, time and place. In the case of film, the branding of clothing occurs with the character, who can represent many things.

There is also something to fashion advertising in film form. It becomes like an elongated expression of the photograph. Film, short or long, can take you deeper into any feeling the particular brand wants to portray.

This Rodarte short film by Todd Cole took me somewhere-- it was like a daydream on a quiet afternoon. I recently saw Sofia Coppla's film, coincidentally called Somewhere, which stars Stephen Dorff and Elle Fanning. There is something very special about that girl. What you see in this short film is very similar to her acting style in the movie. I look forward to seeing more of her work and fashion collaborations in the future. 

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